Contact: Amanda Leesburg
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FOR IMMEDIATE RELEASE
Mommy Greenest Presents the 2016 Shop Drop Challenge
Actress Sarah Jane Morris Hosts National Kick-Off Event in Los Angeles
LOS ANGELES (January 2016)—Have you walked through a mall lately, with its racks and racks of clothing on sale? Ever wondered how much of that clothing we consume—and where it all goes? Rachel Lincoln Sarnoff did. The founder of MommyGreenest.com, Sarnoff is the visionary behind the Shop Drop Challenge.
“I started the Shop Drop Challenge after reading that the average American woman spends $60 each month on clothing, and throws six pounds of textile waste into the landfill,” Sarnoff says. “Once I did the math—there are 160 million women in this country—I realized that this adds up to nearly $10 billion and one billion pounds of landfill waste. Each month.”
In avid consignment shopper, Sarnoff saw the solution as encouraging women to embrace so-called “preloved fashion,” through swap parties or at thrift stores, in order to break the “fast fashion” cycle of consumption and waste.
So in 2013, she created the Shop Drop Challenge at MommyGreenest.com, asking readers to pledge not to buy new fashion for 30 days beginning any day in January. In 2014, online consignment giant thredUP.com joined as program sponsor; this year, they’re raffling off a $250 like-new consignment shopping spree as an incentive. More than 700 people have taken the Challenge so far in 2016, and the goal is 1,000—representing a savings of 6,000 pounds of landfill waste.
The Shop Drop Challenge will culminate at a party on January 27th in Santa Monica, CA hosted by Sarah Jane Morris, former star of “Brothers and Sisters” who appears on NBC’s “The Night Shift” this spring. Program participants and VIP guests will learn how like-new consignment can break the fast fashion cycle, and can join the #ShopDrop2016 Social Media Scavenger Hunt to win raffle prizes.
Guests will also score a killer gift bag featuring cutting-edge new sustainable and healthy lifestyle and beauty brands, plus a thredUP Clean Out Kit that they can take home, fill with clothes and accessories they no longer want, and send in—shipping is free—for credit to spend on thredUP’s online consignment store. Prices at thredUP.com are up to 75% less than retail, year-round, and more than 14 million pieces have been upcycled this year alone!
In addition to Sarah Jane Morris, confirmed celebrity guests include Rachelle Carson-Begley (“Living with Ed”), Victoria Rowell (“Law & Order”), Adina Porter (“True Blood”), Pleasant Wayne (“Entourage”). To sign up or for more information, please visit www.mommygreenest.com/shop-drop-challenge-2016.